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Apple macintosh history

In December, 1983, Apple Computers ran its' famous "1984" Macintosh television commercial, on a small unknown station solely to make the commercial eligible for awards during 1984. The commercial cost 1.5 million and only ran once in 1983, but news and talk shows everywhere replayed it, making TV history. The next month, Apple Computer ran the same ad during the NFL Super Bowl, and millions of viewers saw their first glimpse of the Macintosh computer. The commercial was directed by Ridley Scott, and the Orwellian scene depicted the IBM world being destroyed by a new machine, the "Macintosh".

Could we expect anything less from a company that was now being run by the former president of Pepsi-Cola. Steve Jobs, co-founder of Apple Computers had been trying to hire Pepsi's John Sculley since early 1983. In April of that year he succeeded. But Steve and John discovered that they did not get along and one of John Sculley's first actions as CEO of Apple was to boot Steve Jobs off the Apple "Lisa" project, the "Lisa" was the first consumer computer with a graphical user interface or GUI. Jobs then switched over to managing the Apple "Macintosh" project begun by Jeff Raskin. Jobs was determined that the new "Macintosh" was going to have a graphical user interface, like the "Lisa" but at a considerably lower cost.

The early Mac team members (1979) consisted of Jeff Raskin, Brian Howard, Marc LeBrun, Burrell Smith. Joanna Hoffman and Bud Tribble. Others began working working on the Mac at later dates.